All Candy colours now available in the standard assortment
The producer of finest artists' colours has been chosen once again as one of the strongest brands in Germany. This is shown by the decision of a high-ranking advisory committee to include the brand "Schmincke" in the well-known compendium "German Standards - Brands of the century 2019" and to award the "German Standards Brand Award". The brands were nominated in an extensive selection process by a competent advisory board in cooperation with the editorial staff of the publishing house ZEIT.
This special award was personally presented to Nils Knappe, CEO, Markus Baumgart, Head of Sales/Marketing and Uwe Petrow (CFO) at H. Schmincke & Co. at the large brand gala held on November, 11nd 2018 at the Palais Frankfurt by the publisher of "Brands of the Century", Dr. Florian Langenscheidt.
In "Brands of the Century", publishers "German Standards" tell the story of leading German brands in words and pictures to give an impressive overall view of Germany's economic strengths. The current issue of the brand compendium published every three years presents the 250 most recognized German brands of various product segments like Ritter Sport, Tempo or Tesa. These 250 brands are market leaders in their sector and represent an entire product category.
The work indicates the function of strong brands as benchmarks and highlights the exciting stories behind these brands. These are stories that instill life and identity into brands, thereby leave a lasting impression in the memory of consumers and give them orientation in the wide range of products on offer. They are just as much a part of the positioning of a brand as the continuous work on product quality, innovations and advertising.
Schmincke Artists' Colours is very happy to have been chosen once again: "We regard this as a task to work hard towards highest quality - in the future as we have done in the past", said Markus Baumgart and added: "With this policy, continuous improvements and production made in Germany we want to keep and gain the confidence in Schmincke Finest Artists' Colours by our retail partners and artists around the world. This follows the founders' claim "Meliora cogito - We strive for the best". This has already been set in 1881 and is still included in the company symbol, the owl."